LIFT Issues

As small businesses increasingly rely on data-driven digital tools, government regulation of technology is often regulation of small business. LIFT ensures that policymakers understand the essential intersection of technology and small business, and advocates for policies that respect the interests of digitally-empowered small businesses.


Small businesses rely on larger technology platforms to operate everyday and rely on the bigger tech companies to help them break into the global digital economy and access new markets. While there is always room for improvement and a definite need for more accountability and transparency from these platforms, small businesses worry that attempts to limit them could drive up costs and make it harder for small businesses to compete.


Privacy is a concern for consumers, including small business owners and their families. But overzealous laws that aim to address privacy can place costly burdens on small businesses and get in the way of what they do best: commerce and community. Our country’s biggest privacy risks are the companies that manage vast quantities of financial and health data. Small businesses should not be overwhelmed by information liability and data security regulations that create more cost than benefit.


In today’s global economy, international trade is becoming more accessible to small businesses. The Internet easily allows growing companies to inexpensively and efficiently reach new customers, promote new and exciting products, and quickly share information across the globe.

Data and Advertising Restrictions

In today’s highly competitive business environment, inexpensive digital advertising can be the difference between a small business that thrives and one that falters. Government restrictions on data usage could make advertising less nimble, less effective and more expensive. This threatens the ability of small business owners to attract new customers and build their company.