Nevada
Digital technology is lifting up small businesses in Nevada
84%
of small businesses are empowered by digital tools
Digitally-Empowered Small Businesses
226,866
409,422
Digitally-Empowered Small Business Employees
LIFT News
March 23, 2020
COVID-19 Policy Briefings
Stay up to date on the latest COVID-19 related policy updates with these daily briefings from the Connected Commerce Council.
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March 23, 2020
Surviving Coronavirus by the Connected Commerce Council
The spread of coronavirus has understandably left many on edge—and many small business owners wondering what, if anything, they should be doing. What can they do...
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January 9, 2020
Supporting Main Street Through Access to Digital Tools
Starting and running a small business is easier and less expensive than ever before. Digital tools and services have made once expensive business operations like...
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Digitally Empowered Small Businesses in Nevada
Suddora
Suddora Sweats Its Way to Digital Profit
Suddora, Las Vegas, NV
Website
The story behind Suddora is a textbook case of e-commerce success. It features a young man in a band with a big idea, a friend who appreciated the entrepreneurial spirit, and an apartment with enough spare room to give Internet sales a go.The idea came to Paul Serra during his musician days in Michigan, when he wore custom sweatbands to promote the band. Adam Topping, Serra’s manager at a video store, saw the potential and came up with a name based on the Spanish word for sweat, sudor.Then they followed a familiar digital path to profitability, working long hours to build the business and eventually leaving their day jobs to scale it. Now they have a diverse line of sporting accessory products, U.S. and U.K websites, and a worldwide customer base. Their clients range from sports teams and apparel companies to restaurants.“Our company wouldn’t exist if it weren’t for the Internet,” Serra said.Suddora’s digital arsenal includes the email, calendar, and storage and sharing capabilities of G Suite, which Serra touted in a case study. The Nevada-based company, which has six employees, reaches customers via Google Ads and search engine marketing, handles orders through the Shopify platform and sells products on Amazon and Walmart.com.“We focus on making our product available in as many places as possible,” Serra saidSuddora uses digital tools to collect and analyze data. This data, along with social media, makes it possible to retarget past customers and potential customers who didn’t place orders and to pinpoint peak sales periods. “Brick-and-mortar stores only carry one or two options,” Serra said. “Because we have good inventory data, we can carry a lot of options without a lot of overhead.”Knowing his company’s reliance on the Internet and digital tools, Serra is concerned about the far-reaching impact of new regulations aimed at big technology companies. “It’s never been easier to grow a business than right now,” he said, “but that could change quickly and hurt small businesses like ours.”
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